Introduction

Miduty operates in the Nutraceuticals and Health Supplements industry, focusing on science-backed
dietary and wellness products that promote overall health and well-being. Miduty is one of India’s
leading nutraceutical brands, known for its health-focused supplements that support a healthier lifestyle.

Challenges

• Managing a growing team of 50+ employees efficiently
• Creating customer orders while simultaneously handling conversations
• Difficulty managing product inventory across platforms
• Inefficient handling of customer support operations
• Lack of proper management for social media channels
• Need for a fast, accurate, and automated system to reduce errors

Solution Provided

We implemented a customized Zoho ecosystem including:

• Zoho CRM
• Zoho Books
• Zoho Desk
• Zoho Creator
• Zoho Social
• Zoho Analytics

The system was designed to manage prescriptions, automate follow-ups, track tasks, process orders,
and improve customer communication.

Implementation

We developed a centralized single-page interface to manage all business operations including prescription
handling, discounts, loyalty points, order creation, shipment updates, payments, and inventory tracking.

This integration created a seamless and automated ecosystem ensuring smooth workflows, better visibility,
and scalability.

Employee Training

We conducted training sessions for all users to ensure proper understanding of the system. Continuous
monitoring and support were provided to ensure smooth operations and maximum efficiency.