Case study of Miduty
Zoho One Implementation for (35+ Users) of Midvision Pvt Ltd (miduty)
Introduction
Miduty operates in the Nutraceuticals and Health Supplements industry, focusing on science-backed dietary and wellness products that promote overall health and well-being.Miduty is one of India’s leading nutraceutical brands, known for its science-backed and health-focused dietary supplements that promote overall well-being and support a healthier lifestyle.
Problem statement and key challenges
Team Miduty faced challenges in managing a team size of 50 employees, alongside creating client orders, as they had to generate these orders while conversing with customers.
They were also encountering difficulties in managing the product inventory and social media channels, Customer Support, underscoring the necessity for comprehensive support across various operational domains. To prevent errors and enhance efficiency, they sought a swift and accurate solution. Consequently, they approached the Worthy Desk team to develop an effective solution using zoho one pricing india.
Proposed Solution(s)
After understanding Miduty’s requirements, we proposed a customized Zoho ecosystem using Zoho CRM customization services to manage prescriptions, automate follow-ups, track daily tasks, process orders, and update patients on deliveries. We also suggested developing a Zoho Creator app for complex calculations and logics, along with Zoho Desk for managing customer support. To enhance their digital presence, we recommended Zoho Social, and for financial management, Zoho Books for invoicing and payments.
Implementation
We integrated Zoho CRM, Zoho Books, Zoho Desk, and Zoho Creator to streamline Miduty’s operations and resolve key challenges. The solution was designed as a centralized single-page interface, enabling the team to efficiently manage all core activities — including prescription management, discount and offer handling, Loyalty Points, order creation, shipment updates, daily task tracking, payment collection, and inventory control — all from one unified platform.
While we recommended Zoho Inventory for inventory management, Miduty opted to retain their existing system, which was already integrated with multiple sales channels such as Flipkart, Amazon, and Shopify. To ensure complete synchronization and operational efficiency, we connected a suite of third-party services:
Vinculum for inventory and shipment management
Shopify for ECommerce operations
BIK.ai for AI-powered customer engagement and marketing automation
Ozonetel for telephony and customer calls
Gupshup for SMS-based delivery updates
EaseBuzz for payment processing
Zoho Analytics for sales tracking and management dashboards
This comprehensive setup created a seamless, automated ecosystem tailored precisely to Miduty’s business requirements, ensuring smooth workflows, enhanced visibility, and scalability for future growth.
Employee Training
We scheduled training sessions for all users and addressed any questions they had. This comprehensive approach ensured that everyone was equipped to effectively utilize the solution we implemented. Additionally, we continuously monitored the automation processes and provided ongoing assistance to users, ensuring smooth operation and optimal utilization of the system.
Results
Our implementation of Zoho CRM consulting services, Zoho Books, and Zoho Creator successfully resolved Miduty’s challenges. Centralizing operations onto a single page simplified tasks, including prescription management, discount handling, order creation, and payment collection. These elements were seamlessly incorporated, meeting Miduty’s requirements with precision.
Client Testimonial
“Worthy Desk helped us build & customise our Zoho ONE, Zoho CRM, Analytics dashboard, and whatsapp/email/sms communications as well.Very professional, active, they solved our problems promptly. I worked with Mohit, he is Very smart, hardworking, and provided us support actively. Highly recommended.”