You’ve invested time and energy to craft the perfect form. It is sleek, informative, and perfectly aligned with your brand. You’ve set up automatic email responses to thank your respondents and keep them in the loop. But have you ever wondered if those emails are actually reaching their intended recipients?
You might be losing out on valuable leads or missing opportunities to nurture relationships simply because your emails are not landing where they should. Emails might get lost in spam filters, bounce back due to invalid addresses, or simply fail to send. This can lead to missed opportunities, frustrated customers, and a less-than-ideal user experience.
Zoho Forms has now introduced email audit for you to know if your emails are hitting the mark. With detailed insights into email delivery, you can identify and fix problems and boost overall email performance. Even the most experienced email marketers can benefit from an email audit.
What is an email audit?
An email audit is a systematic method of monitoring email notifications sent. It allows you to track whether your emails are sent, delivered, bounced, or failed. These insights can help you identify any potential issues in the delivery process, understand patterns in email performance, and take corrective actions to improve deliverability rates.
Why email audits matter?
The ability to track email deliveries is not just about ensuring messages reach recipients; it’s about enhancing your overall communication strategy. With email audits, you gain a granular view of your email performance across different levels—whether you are looking at emails sent through a particular form, focusing on individual form entries, or taking a broader organizational view. This multi-level insight allows for precise analysis and informed decision-making. At the form level, you can monitor emails associated with specific forms, making it easier to manage communication related to distinct processes or projects. This level of detail ensures that you can quickly identify and address any issues that may arise. At the record level, email audits provide a focused view on emails associated with individual form submissions. This is particularly useful when tracking responses to critical entries, such as customer complaints, support requests, or order confirmations. Knowing the status of these emails helps in maintaining accurate and timely communication, which is essential for customer satisfaction and operational efficiency. At the organizational level, email audits offer a comprehensive overview of all email communications within your organization. This broader perspective is crucial for identifying trends and assessing the effectiveness of your email strategies.
Enhancing Accountability and Transparency
One of the key benefits of email audits is the enhanced accountability and transparency they bring to your communication processes. With detailed logs of email deliveries, including who sent the email, when it was sent, and its delivery status, you have a clear record of your communication activities. This transparency is vital for both internal tracking and external reporting, particularly in regulated industries where maintaining an accurate communication trail is essential.
Improving Deliverability Rates
By regularly reviewing email audits, you can identify patterns that may indicate underlying issues with your email delivery process. For instance, a high rate of hard bounces could signal problems with your email list quality, while persistent delivery failures might point to issues with your email server or the recipient’s email server. Addressing these issues proactively can significantly improve your email deliverability rates, ensuring that your messages consistently reach their intended audience.
Incorporating email audits into your communication strategy is not just about tracking emails; it is about gaining the insights needed to refine and enhance your overall communication effectiveness. By leveraging the detailed data provided by email audits, you can ensure that your email notifications are not only delivered but also optimized for maximum impact, helping you maintain strong and reliable communication with your recipients.